Analyzing the Mediating Role of Corporate Environmental Proactiveness in the Association between Environmental Orientation and GSCM: A Deductive Research Approach

Abstract

The study aimed to examine the mediating role of corporate environmental proactiveness in the association between environmental orientation and GSCM, with findings indicating that corporations and firms' proactiveness in achieving environmental sustainability contributes to improvements in their environmental orientation and GSCM; the analysis, conducted with a sample size of 50 firms using Smart PLS software, revealed that the mediating role of corporate environmental proactiveness enhances a company's ability to implement GSCM, suggesting that firms must take significant steps such as decreasing greenhouse gas emissions, generating less waste, using less energy and water, and promoting sustainable business practices throughout their supply chain; moreover, the results affirmed that environmental proactiveness holds significance as it provides financial and environmental advantages, implying that companies adopting a proactive approach to environmental sustainability can lower operational costs by using less energy, producing less trash, and utilizing resources more effectively.